![]() #Omnipresence marketing movie#When movie film reels and plastic records got invented, actors and singers were able to become far more successful and wealthy. Imagine if you used the same time that it took to create the flyers, but added your business to Yelp and Zomato, new potential customers can keep seeing your message for weeks, months or years to come. #Omnipresence marketing Offline#Unlike an offline business where the process is more labour-intensive, online efforts are in many ways cumulative.įor example, if you opened a new restaurant and gave out flyers in the street, what happens when you stop giving out the flyers? New people stop seeing them, and you are relying on different marketing methods. You move from one to another mastering a technique at a time, until your customers are finding you everywhere. Instead of choosing A particular avenue, you’ll want to pursue ALL that are suitable for your business. We call this the online omnipresence approach. In many ways, creating or improving your search presence is an experiment in itself, so the best way to go about it is by using a blanket strategy. You might be choosing between paid advertising, social media marketing or trying to find affiliates to sell your product for you. You might want to look for customers in other areas. Many businesses don’t fall into these clear-cut strategies. You’ll want to make sure your business is listed in Google My Business (the new ‘Google Places’), and featured on local directories and by local media. Perhaps you sell a service in the local area, you’ll want to create or improve a website that’s search engine optimised for the local area. Perhaps you sell a physical branded product that can be sold on Amazon, or through an online store. (Meaning that you have a product or service that people will pay you for, at a rate that allows you to pay all of the bills, and some extra to use for expansion). So, assuming you have a successful business… If on the other hand, you have an unsuccessful business, it’ll probably fail online too. What does your business offer, how many clients do you have, and how healthy are your margins? An already successful business can become even more successful by improving their online presence. What are the pieces of the puzzle in relation to creating an online omnipresence? What’s the truth? Is it easy to create or expand an online business? Speaking of making money in your sleep, doesn’t that sound a bit like the online dream that many marketers try to push with their guaranteed push-button systems? Even better still is to get up in the morning and take a look at how many orders came in overnight while you were off duty. So, with TV, print and billboard advertising becoming less and less cost effective, what will you do? Will you keep hammering the telephone to try to keep new business coming? More client visits? Expensive prima donna salespeople, who don’t have enough leads, and can’t close enough new deals to be cost-effective?Īnyone who has got their online efforts on track will agree, having people calling and emailing you to do business is far better. Why do most websites look like this? They say that appearances can be deceptive, but in this case, these are the two most common situations that explain what has happened. That was as far as the online efforts went, a few thousand invested into a website that just sat there stagnating, receiving virtually no visitors. … The boss heard that they really ought to have one to keep up with their competitors and ‘stay up to date’. (The bright spark has since left through frustration). … Some bright spark encouraged the boss to get one, many years ago. So many look like they got created because: The problem is, too many company websites look old fashioned and out of date. Need an online presence? Get an online omnipresence! How’s your online presence?Īlmost all businesses need an online presence. ![]()
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